That marketing is key to the success of any business is undeniable. But when it comes down to creating a marketing campaign that is both efficient and reflective of your company’s values and goals, striking a balance among all elements involved is never easy. Undoubtedly, posting compelling website content and […]
x-sell marketing reviews
Closing the disconnect between cyber risk awareness and action
While awareness of cyber risk has increased significantly in recent years, there remains some disconnect in terms of how business leaders turn that awareness into effective risk management and insurance decisions, according to John Menefee (pictured), CyberRisk product manager at Travelers. “More and more organizations are purchasing cyber insurance; 59% […]