When Donna Oti’s business partner, Jared Critchefield, passed away in 2021, she was bereft. The two had been friends since college and together they launched 3C Communication and Culture, a consulting business based in Madison, Alabama. “That was a really difficult time for me,” says Oti. “I wasn’t sure if […]
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Supporting Small Businesses During the Festive Season
During the heat of the pandemic, difficult stories about small businesses experiencing lost sales and closures were front and centre. Yet despite the challenging circumstances, many of these small businesses remained optimistic that brighter days would come. Unfortunately, this optimism and resilience is being tested. Meta’s latest “Global State of […]
4 Business Ideas That Changed the World: Disruptive Innovation
AMY BERNSTEIN: Welcome to 4 Business Ideas That Changed the World, a special series of the HBR IdeaCast. In the 1980s, Clayton Christensen was in his 30s, the business guy at a startup. The company was making ceramics out of advanced materials, and it was able to take over the […]