Business travel is bouncing back after a two-year hiatus due to the COVID-19 pandemic. Reuters reported that Air Canada expects business travel to return to 75% to 80% of pre-pandemic levels by 2023, as North American offices reopen and COVID restrictions are eased further. The steady recovery in business travel […]
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How To Balance SEO And B2B Marketing Goals
Despite the benefits of aligning strategies, marketing and SEO managers don’t always have the same goals when it comes to promoting content, from what I have observed with clients and partners. Often, SEO professionals are striving to meet their key performance indicators (KPIs) on time, yet depend on the output […]