A majority (79%) of consumers today would trust automotive claims powered entirely by AI, up 7% year-over-year, according to the Solera Innovation Index 2022. Furthermore, 1/3 of consumers (34%) have completed a motor claim without ever speaking to a human. Almost all consumers (92%) called for self-service claims solutions, with […]
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How Keyword Research And Search Intent Are Becoming Vital To Marketing Strategies
Business meeting reviewing their success metrics. Getty In today’s digital age, SEO isn’t an optional marketing strategy. It’s essential. However, many business leaders don’t understand the key research components needed to run a successful SEO campaign. All too often, I see companies choose target keywords based on gut feeling without […]