Many marketing strategies employ both search engine optimization and pay-per-click tactics. While they may seem entirely distinct at first glance, SEO and PPC marketing can actually complement each other. Together, these two valuable tools can offer more robust insights when integrated than when operating separately. If you’re looking to make […]
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10 e-commerce marketing strategies for your business
Without a clear e-commerce marketing strategy, organizations could face significant challenges as consumer behaviors change. E-commerce sales boomed in 2020 and beyond due to the COVID-19 pandemic. Since then, online shopping has continued to grow, as have competitors and changing demands from customers. If organizations invest time and resources […]
How Covid has changed life insurance underwriting
Family and friends gather in San Felipe, Texas, for the Jan. 26, 2021, funeral of Gregory Blanks, 50, who died of Covid-19. Callaghan O’Hare | Reuters As Americans brace for the third winter of the Covid-19 pandemic, many are still grappling with ongoing related health and financial issues — including […]
Are climate protests against insurers going too far?
While the insurance industry’s divestment from “dirty” industries may prove beneficial for climate risk mitigation in the long-term, this change cannot happen overnight. Insurers can’t treat the great energy transition like a light switch: on one day, off the next. As Lloyd’s of London states, managing and mitigating the impacts […]