Marketing leaders facing scrutinized budgets in 2023 must continue to meet their goals amid constrained resources, while unlocking opportunities to simplify workflows and maximize ROI. The biggest opportunity is easily overlooked: poor written workplace communication. Why the macroeconomic outlook matters Today’s macroeconomic climate has shifted marketing strategies. In Deloitte’s recent […]
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The Essentials of a B2B Marketing Plan
B2B marketing plans aren’t crafted just for marketing’s sake. It’s an all-encompassing course of action, addressing stakeholder’s needs. To a great extent, marketing success depends on delivering the best possible experiences through the right channels. You must gather data to make more informed business decisions. There’s a lot that marketing […]