How do your customers perceive your brand? Do they consider your product or service indispensable? With concerns of an imminent global economic downturn, customer engagement will be critical in the coming months. An interruption in consumer spending means brands need to make their products or services indispensable for customers while […]
meaning of business market research
3 Key Inputs You Need For B2B Marketing Planning
When B2B marketing leaders start their annual planning, they often lack some critical input. That keeps their plans from being as effective as they could be — and often, it means that marketing activities won’t support business objectives. The Business Strategy Is An Input Into Marketing Planning Marketers building a […]