In doing research for this column I looked back at some of the trends that have been highlighted over the past 10 years. What was interesting is the fact that in the world of marketing and communications it seems a number of them are still hitting the trending lists while […]
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50 Franchise CMOs Who Are Changing the Game
The American Marketing Association defines the role of chief marketing officer (CMO) as that of the highest-level marketing position within a company. It’s a position that comes with a lot of responsibility, not the least of which includes the very direction and strategy of the brand’s comprehensive marketing platform. The […]